Projects
WoS
Overview
Client - Watches of Switzerland
Designer - Quadrant Design
Watches of Switzerland stores throughout London and the UK exemplify luxury and precision, with bespoke unitary delivered by RIB Contracts. Beginning with the flagship Regent Street store in July 2019, RIB's craftsmanship has been integral to the brand's prestigious image.
Since this inaugural project, RIB has been invited to contribute to 15 additional stores nationwide, crafting front-of-house showcases that embody the elegance and sophistication synonymous with the Watches of Switzerland brand.
Our Role
Beyond the central showcases, RIB has developed innovative display solutions such as three-tiered tower units with mitred UV-bonded glass boxes, window display pods for spotlighted items, and library-style displays within VIP areas.
The VIP displays, crafted with solid brass framing and surrounded by smoked veneer joinery, create an exclusive and inviting ambiance. This cohesive design approach, implemented across multiple locations, solidifies Watches of Switzerland's status as a leader in luxury retail.
Exquisite Displays
The centrepiece of these stores is the custom-designed central display cases, hand-made with high-end decorative stainless steel frameworks that enclose curved and shaped security-grade glazing. These units rest on robust stainless steel plinths and feature high-quality leather display pads and branding boards, ensuring both style and function.
The meticulous attention to detail in these displays highlights the brand’s commitment to showcasing its luxury timepieces with unparalleled precision.
